Oriflame has a longstanding animal welfare policy: Oriflame has never tested products or ingredients on animals during product development - and never will. We made this choice when Oriflame was founded in 1967.
Oriflame continues to neither conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or ingredients at any stage during the product development process. To ensure that our products comply with the highest safety standards, product safety testing is carried by specialist laboratories under the supervision of qualified medical personnel. The tests are carried out on consenting healthy volunteers (18 years of age minimum) following a detailed safety review of the formulation. Alternative in-vitro (non- animal) test methods are used for those tests that could cause injury or suffering to the volunteers (e.g. eye irritancy).
In the European Union, the EU Cosmetic Directive, 7th amendment, has banned the testing of cosmetic products on animals since 2004, and the phased ban on testing of cosmetic ingredients will be in place in March 2009.
Oriflame must, however, abide by the laws of the countries in which it operates and some countries may require test data gained through animal testing. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Directive. This should negate the need for any animal testing and we try to persuade the relevant authorities to accept this data. Where we cannot do so, we must submit the products for additional testing. In either case, we support the work to change local laws to bring them into closer alignment with European regulations.