Product Development
Oriflame Cosmetics offers 950 cosmetic products at any given time, almost one half of which are newly introduced each year. Each product is extensively tested in Oriflame laboratories to ensure optimum safety, efficacy and quality.
Oriflame has never tested products or ingredients on animals during product development - and never will. We made this choice when Oriflame was founded in 1967.
Oriflame continues to neither conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or ingredients at any stage during the product development process. To ensure that our products comply with the highest safety standards, product safety testing is carried by specialist laboratories under the supervision of qualified medical personnel. The tests are carried out on consenting healthy volunteers (18 years of age minimum) following a detailed safety review of the formulation. Alternative in-vitro (non- animal) test methods are used for those tests that could cause injury or suffering to the volunteers (e.g. eye irritancy).
Key areas of expertise
Our core competencies embrace a wide range of technologies and products, with the accent placed squarely on delivering innovative, high performance formulations with proven scientific consumer benefits. Our products comply with the most stringent international regulatory requirements, and are of the highest safety, ethical and environmental integrity.
Having an in-house Research and Development centre provides Oriflame greater flexibility over product development in line with our Natural Swedish heritage, ensuring delivery of the highest standard product in the shortest possible time.